How 1 Dead Plant Can Change Your Business
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S1 E144

How 1 Dead Plant Can Change Your Business

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It started with a dead plant. Years ago we began a simple game: remove one thing from the business every day. Day one was the plant. By day ten it was a bench full of junk. Eventually it led us to our client reporting, which was thorough, took our team half the week, and was read properly by fewer than one in ten clients. That reporting now takes two minutes.

TK, Elana and Nigel talk about what happens when you start removing things instead of adding them:

- Why owners stop doing the thing that brought them the most leads
- Why delegating isn't finished the day you hire someone
- Why a new business development manager rarely fixes a sales problem on their own
- Finding the real bottleneck in your business
- Knowing your customer acquisition cost well enough to spot a guarantee that isn't one
- Clearing the mental load when you're too busy to grow

Hosted by Tim Krotiris (TK) and Elana Harari, co-founders of Backable, with partner Nigel Walton.

Backable is active business intelligence that works before you ask, so it doesn't all sit on you. We back you, so you can back yourself. Free to start: https://backable.ai/?via=backablemedia

Chapters
00:00 Remove One Thing Every Day
01:48 Reports Under 10% of Clients Read
07:02 Decluttering Starts With a Dead Plant
11:12 Why Owners Abandon What Works
15:01 Owner Taking On Every Job
17:20 Why Your BDM Hire Fails
19:04 Find Your Business Bottleneck
25:32 Know Your Customer Acquisition Cost
29:29 Clearing an Owner's Mental Load
36:03 Cancel the Meeting, See What Happens

The podcast is for the mindset the platform is for the execution:

🚀 Join Backable for free → https://backable.ai/?via=backablemedia

Instagram:
Backable → https://www.instagram.com/backableai/
TK → https://www.instagram.com/timkrotiris
Elana →https://www.instagram.com/elanaharari/
Nigel → https://www.instagram.com/this_backable_life

LinkedIn:
Backable → https://www.linkedin.com/company/backableai/
TK → https://www.linkedin.com/in/timkrotiris/
Elana →https://www.linkedin.com/in/elanaharari/
Nigel → https://www.linkedin.com/in/nigelwalton/

Listen:
Spotify → https://open.spotify.com/show/6hff8VLWJLBFxY89SUwz6X
Apple Podcasts → https://podcasts.apple.com/au/podcast/backable/id1495129491
YouTube Music → https://music.youtube.com/playlist?list=PLE7cZKg7ojx5ZBMM6ZnqIysBlBIrQ2loZ


Episode Video