The Business That Got You Here Has to DIE
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S1 E146

The Business That Got You Here Has to DIE

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We sat in a pub in Carlton working out how to make our first $1 million, charging $60 a week for social media. It was a lot of clients, and that plan had to die so the business could grow.

TK says most businesses rebuild their model 4 or 5 times on the way to $20 to $40 million. In this episode: what it felt like to let the first one go, the member who walked into our office in tears, and the AI that finally got TK to take a day off.

In this episode
00:00 The Carlton pub maths
00:33 A member walked in and hugged us all
02:42 600 pages of how-tos, in the bin
04:01 Rebuilding the model four or five times
04:59 Scaling back once you got what you wanted
05:51 When you're not the leader for the next stage
06:52 Life-changing money, now what?
07:58 Do you remember your first client?
08:17 Five posts a week for $60
09:31 The year everyone had to pay for ads
10:01 A $28,000 first wage
10:27 Cracking $1 million for the first time
12:11 The AI that told TK to take a day off

TK (Tim Krotiris) is CEO and co-founder of Backable, a Melbourne-based AI membership platform for small and medium business owners. Nigel Walton is the podcast co-host.

The podcast is for the mindset the platform is for the execution:

🚀 Join Backable for free → https://backable.ai/?via=backablemedia

Instagram:
Backable → https://www.instagram.com/backableai/
TK → https://www.instagram.com/timkrotiris
Elana →https://www.instagram.com/elanaharari/
Nigel → https://www.instagram.com/this_backable_life

LinkedIn:
Backable → https://www.linkedin.com/company/backableai/
TK → https://www.linkedin.com/in/timkrotiris/
Elana →https://www.linkedin.com/in/elanaharari/
Nigel → https://www.linkedin.com/in/nigelwalton/

Listen:
Spotify → https://open.spotify.com/show/6hff8VLWJLBFxY89SUwz6X
Apple Podcasts → https://podcasts.apple.com/au/podcast/backable/id1495129491
YouTube Music → https://music.youtube.com/playlist?list=PLE7cZKg7ojx5ZBMM6ZnqIysBlBIrQ2loZ


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