"No one would pay that much." "The market's shrinking." Every business runs on a few stories nobody questions. TK and Nigel pull them apart, starting with the day TK's agency put an $8,000 price tag on the thing it used to give away free.
In this episode:
- Nigel's daughter Indie announces she can do a backflip, with zero evidence
- The $8,000 free offer that brought in more clients, and better ones
- Reports that ate 30 to 35% of every consultant's week, and the question nobody asked
- Why most businesses stop growing: they didn't run out of market
- The loneliness of backing yourself when nobody else can see it yet
Chapters:
00:00 The stories companies tell themselves
00:13 Indie's backflip: "I'm great at it"
01:08 We charged $8,000 for our free offer
03:00 Reports nobody read ate 30% of our week
05:28 They didn't run out of market
06:45 Same price objection, different confidence
09:07 She said she could do it
12:27 When only you believe in it
Free scorecard - Which stories is your business running on?: [SCORECARD LINK]
Watch on YouTube: https://youtu.be/IXK0EGPumBs
Join Backable: https://backable.ai/?via=backablemedia
Hosted by Nigel Walton and TK (Tim Krotiris), CEO and co-founder of Backable.
Relentlessly loyal to business owners.
---- to here --
In this episode:
- Nigel's daughter Indie announces she can do a backflip, with zero evidence
- The $8,000 free offer that brought in more clients, and better ones
- Reports that ate 30 to 35% of every consultant's week, and the question nobody asked
- Why most businesses stop growing: they didn't run out of market
- The loneliness of backing yourself when nobody else can see it yet
Chapters:
00:00 The stories companies tell themselves
00:13 Indie's backflip: "I'm great at it"
01:08 We charged $8,000 for our free offer
03:00 Reports nobody read ate 30% of our week
05:28 They didn't run out of market
06:45 Same price objection, different confidence
09:07 She said she could do it
12:27 When only you believe in it
Free scorecard - Which stories is your business running on?: [SCORECARD LINK]
Watch on YouTube: https://youtu.be/IXK0EGPumBs
Join Backable: https://backable.ai/?via=backablemedia
Hosted by Nigel Walton and TK (Tim Krotiris), CEO and co-founder of Backable.
Relentlessly loyal to business owners.
---- to here --